From Microtrends to Macroharms: Rethinking Privacy Protection for Teens in Fashion E-commerce
Introduction In the fashion industry, few forces are as influential or fast-moving as teenage consumers. From the Youthquake movement of the 1960s to today’s viral TikTok microtrends, their reach extends well beyond purchasing power. Teenagers drive trends, influence marketing strategies, and redefine how and why consumers shop online. This influence is chiefly evident in the
