What Are You Looking At? Emerging Privacy Concerns with Eye Tracking in Virtual Reality

Abstract

This note explores how the implementation of eye-tracking in virtual reality headsets raises novel biometric privacy concerns, specifically as it relates to information revealed from tracking individual eye activity. Virtual reality and eye-tracking technologies are expected to experience a significant uptick in consumer adoption over the coming years. Due to the wide range of sensitive information that can be revealed by analyzing a person’s eye activities, we may see a new—and potentially lucrative—market emerge for the collection, analysis, and resale of eye-tracking data to third party advertisers.

 

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What Are You Looking At? Emerging Privacy Concerns with Eye Tracking in Virtual Reality

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