Colorado Technology Law Journal > Printed > Volume 21 > What Are You Looking At? Emerging Privacy Concerns with Eye Tracking in Virtual Reality

What Are You Looking At? Emerging Privacy Concerns with Eye Tracking in Virtual Reality

Abstract

This note explores how the implementation of eye-tracking in virtual reality headsets raises novel biometric privacy concerns, specifically as it relates to information revealed from tracking individual eye activity. Virtual reality and eye-tracking technologies are expected to experience a significant uptick in consumer adoption over the coming years. Due to the wide range of sensitive information that can be revealed by analyzing a person’s eye activities, we may see a new—and potentially lucrative—market emerge for the collection, analysis, and resale of eye-tracking data to third party advertisers.

 

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What Are You Looking At? Emerging Privacy Concerns with Eye Tracking in Virtual Reality